Right from the very first contact with Ed & Ry of UK based clothing line "REDNECKS & RUSSIANS" I already had an idea in my head for their logo and logo treatment. The initial batch of logos is my original drafts and as you can see the final logo and treatment did not stray too far from the initial concept.
The initial logo treatment (crest) design was a bit too busy, so needed to tone it down accordingly. Removed the hammers, detailed shading and arrangement. Added some weathering and detailing to help bring out the individual elements.
Tees and full line will be available before the end of the year
The initial logo treatment (crest) design was a bit too busy, so needed to tone it down accordingly. Removed the hammers, detailed shading and arrangement. Added some weathering and detailing to help bring out the individual elements.
Tees and full line will be available before the end of the year
Initial draft/concept
Initial treatment concept, decided too busy.
Final treatment
Final logos
Print variations of treatment.
Initial tee mockups